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Your Go-To Toy & Novelty Wholesaler
At GenX.Fun, we specialize in delivering top-selling, trend-driven toys and novelty items — all curated with your store and customers in mind. With fresh products added regularly, you'll always find exciting, in-demand merchandise to keep your shelves stocked and your shoppers coming back.
We're passionate about supporting the specialty retail community.
That’s why we offer direct access to a carefully selected lineup of:
✅ Exclusive access to top toy brands
✅ Competitive wholesale pricing
✅ The latest trending products as soon as they hit the market
To explore our full product catalog and take advantage of wholesale pricing, registration is required.Get started today — it only takes a minute to join!
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Top trending products on GenX.fun. We’re certain you’ll love these items, so check them out!
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Little Tikes
Toys for Every Stage of Play
For over 50 years, Little Tikes has been a beloved name in playtime — trusted by parents and adored by kids. Known for high-quality, durable toys that inspire imagination and active play, Little Tikes offers something special for every stage of childhood development.From classic favorites to innovative new designs, these kid-tested, parent-approved toys support physical, social, and creative growth. Adding Little Tikes to your store means offering timeless play that families know and love.Bring the joy of Little Tikes to your shelves — because everyone loves a classic!
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BRAND NEW & AVAILABLE
Meet the Fluffie Stuffiez!
Adorable sensory plush for kids and adults!
We are so excited to bring to you MGA's newest and most amazing SENSORY PLUSH product!! This zany cast of characters is huggable, ultra fluffy and BIG on personality! Your customers will experience the joy of unboxing, collectibility, ASMR, and sensory activities with this all in one plush! Fluffie Stuffiez brings a tactile, interactive experience unlike any other for kids and kids at heart, your customers will want them ALL!
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